Wholesaler Brakes launches Make More of Mutton campaign

Foodservice wholesaler Brakes has launched a new campaign that aims to encourage chefs and caterers across the hospitality sector to make more of mutton.

The campaign showcases the benefits of mutton, which Brakes says offers a richer flavour and tenderness, especially when slow-cooked.

It includes the launch of a new range of like-for-like mutton cuts to match chefs’ favourite lamb products, such as racks, joints, chops, mince and diced. A new section on the website offers recipe inspiration as well as information on the products available.

Paul Nieduszynski, chief executive of Sysco GB, said: “We are committed to identifying, launching and promoting products that help customers save money. Mutton is a great example of this as it is a delicious, underused alternative to lamb.”

The campaign is part of the Ways to Save initiative, which is designed to support Brakes’ customers in light of increased operational costs. It also offers a range of ways to save money, capitalise on cash-back and make the most of promotions.