New survey highlights importance of vegan trademark symbol
A new survey, commissioned by The Vegan Society, shows huge demand for vegan certification with the society’s own vegan trademark leading the way as the most recognised guarantee of fully vegan products.
The vegan trademark’s sunflower is the most recognised vegan and cruelty-free certification in the UK. It is also the most trusted vegan certification among millennial and Gen Z consumers, who are driving vegan and plant-based food trends.